While Startups Chase AI, This Canadian Company Reimagined Tissue Paper and Is Now in 10,000+ Hotel Bathrooms
TORONTO, ON – May 28, 2025 — While most startups are pushing innovation in artificial intelligence and other tech, one Canadian company has taken a different path: reinventing the humble tissue paper.
Meet Fox Fold, a sustainability-driven company founded by entrepreneurs Ludovic Siouffi and Greg Hegger, which has turned the $30 billion tissue industry on its head—starting with hotels. In just 12 months since launch, Fox Fold’s patented refillable tissue system is already installed in over 10,000 hotel bathrooms across North America, with adoption accelerating.
The problem Fox Fold tackles is deceptively simple: hotels replace toilet paper rolls and facial tissue boxes before they’re finished—often only halfway used—to maintain a pristine guest experience. This practice, standard across the hospitality industry, leads to double the tissue purchases and mountains of unnecessary waste.
Fox Fold’s innovation is a refillable dispenser system that reduces tissue costs by up to 50% and slashes waste by 30%. Plus, their tissue refills are made of bamboo, which grows up to 20 times faster than trees, making it one of the most sustainable natural resources on the planet.
Tissue is a 150-year-old product that’s barely evolved, and yet it touches every human, every day,” says co-founder Ludovic Siouffi. “By redesigning the system around how tissue is used—especially in hotels—we’re unlocking massive savings and eliminating waste that’s been baked into the industry for decades.
Ludovic Siouffi, CEO, Fox Fold
The company has led two oversubscribed funding rounds and secured a partnership with Box Clever, the award winning design firm behind blockbuster products like Away Luggage, Caraway Cookware and Nebia Showers. Fox Fold’s early traction in boutique hotels has now evolved to major brands and management companies, including Accor, Prestige Hotels and Resorts, Pyramid Global, PM Hotel Group and several others.
We’re so excited to be rolling out Fox Fold’s tissue solution across all 19 of our properties in British Columbia. This marks a meaningful step forward in meeting our sustainability goals while continuing to elevate the guest experience.
Angie Eccleston, Operations Lead, Prestige Hotels & Resorts
The company’s refillable dispensers are designed to blend seamlessly into upscale hotel environments, while their tissue products maintain the softness and quality guests expect. The system also simplifies staff workflow for housekeepers plus storage requirements.
Backed by a growing list of hotel groups, boutique properties, and Green Key certified chains, Fox Fold is setting its sights on 100,000 bathrooms in the next two years.
For a world overwhelmed by tech hype and disposable products, Fox Fold is proving that sometimes, the biggest innovations come from rethinking even the simplest things.
About Fox Fold
Fox Fold is a Canadian company reinventing tissue for the modern world. Through its patented refillable system and bamboo-based products, Fox Fold helps hospitality businesses cut costs and waste without compromising on guest experience. Learn more at www.foxfold.com.
Fox Fold is a Canadian company reinventing tissue for the modern world. Through its patented refillable system and bamboo-based products, Fox Fold helps hospitality businesses cut costs and waste without compromising on guest experience. Learn more at www.foxfold.com.
Media Contact
Rachel MacPhail
Head of Marketing, Fox Fold
416.575.3626
www.foxfold.com
Rachel MacPhail
Head of Marketing, Fox Fold
416.575.3626
www.foxfold.com
